Q1. View Sonic has been a key provider of visual technology, specifically CRT monitors, liquid crystal displays, projectors, plasma displays, HDTV technology, and mobile products, including Mini and All-in-One PCs and wireless monitors for a long time. Walk us through your journey.

As you all know since 1987, View Sonic has being a worldwide leader in Visual display products for consumer electronics, education and professional markets. The CRT,TFT LCD monitors, LCD TV's, and projectors etc., are designed to make the customer's visual experience easier and more enjoyable. We remain a leading Display brand in the United States and have won various awards from independent global publications and organizations.

Q2. What is the USP of View Sonic Monitors' products that help them to excel the competition in India?


Our company has been committed in meeting and exceeding the customer's expectations in terms of quality, value and innovation. The ability and dedication to deliver the products to the market, ahead of its competitors remains the most prime focus for the Company. View Sonic also tries to maintain strong, trust based partnerships with its Business partners as a Top priority. Currently we are only selling LED Monitors and we have a very Broad range in this category, right from 15.6 inch to 27inch.we have monitors with feature like Full HD,IPS Panel etc ,we have 3D series monitors for Gaming .


Q3. Which all market verticals do your products cater to?


We offer our broad range of products to Business enterprises, Consumers, Educational institutions and Professional markets and Govt sector.


Q4. How will you distinguish Indian market from the rest of the world? Do you find India as a potential market for View Sonic Monitors?


Indian Market has become highly competitive and the customers are more informative about the product now. They seek best of the technology at par with the global trends. There is a very good acceptance of Viewsonic Monitors in India because of our Technology and range of models to offer to the market.we are considered USA Display expert and Indian Customer is aware of this.The Growth is highest in 22-inches and above category, especially 3D Monitors.


Q5. ViewSonic Monitors is gradually expanding its retail presence in India. At present how many View Sonic Monitors' exclusive retail stores are there in India. And what are your future plans?


Currently Our Product reach has spread across all major town n cities in India, but apart from Monitors, we have Projector, Tablet,Smartphones and Digital Photo Frame to offer to the india market. We have finch partners who are Multi Brand IT Retail Outlets.However,we are in the process of finalizing the exclusive retail stores for Viewsonic Products and will be rolling this strategy soon.


Q6. How ViewSonic Monitors is motivating its channel partners? What are your strategies for 2012?


we have always run the schemes for the finch Dealers ,they are our loyal and Big partners who we always provide schemes and hence keep their motivation level very high.we have provided them with free monitors ,Thailand Trip incentive etc. we will continue to offer various Dealer schemes for our finch members and give them a chance to earn more with Viewsonic monitor. Our current scheme is for Jan'12 to Mar'12 is very attractive and Dealers stand a chance to win Monitors and Tablets on achievement of Target slabs.



Satinder kaur