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Google Inc, the internet search giant has been planning for an all-out assault on the mobile-phone market via its own branded handset, which is called “Nexus One .” The new device will be one of the most advanced Smartphones present in the market with Android operating system and a large screen, and will directly challenge Apple’s iPhone supremacy in the sector.Recently, the company has announced that the new phone has been distributed to employees to try out. It is reported that the handset would be sold via T-Mobile in US and unlocked version that could be capable of operating on any network. Specifications Android 2.1 software and will be manufactured by HTC, exclusively for Google. It seems that the device is expected to feature onboard camera, Wi-Fi, GPRS, EDGE, 3G, Bluetooth, A-GPS Google has designed the entire user experience for the handset and it will be powered by Qualcomm Snapdragon 1GHz processor.Nexus One on T-Mobile? Can it challenge Apple’s iPhone? Google name: Various analysts predict that the new device from Google will challenge Apple’s iPhone dominance just like IBM mainframe versus the Macintosh tussle. The phone is yet to be launched but, people expect that Google’s official backing and design would certainly be welcomed with an instant fan base. Just like Apple, Google has also a huge base of trusted fans who would be the future buyers. SIM unlocked: In contrast to Apple, the “Nexus One” will be available SIM unlocked, which means that users can insert a SIM card from their favorite wireless service vendor. However, it is reported that Google has joined hands with T-Mobile, to subsidize the prices for US consumers who agree to a service contract. Price factor: It is expected that to challenge the supremacy of Apple’s offering via AT&T subsidies, Google will also adopt aggressive pricing. Also, it is reported that the search giant will combine its “Google Voice” feature in the phone, which will provide phone service with unlimited free calls.Applications: However, in one area, Google has to work hard, which is the number of applications. Apple has made available well over 100,000 apps, whereas Android is far behind with 20,000 apps. It is true that the iPhone maker has mastered the apps market and recently updated iTunes to stay competitive. Google had acquired Admob Inc , a maker of technology that integrates ads into thousands of mobile phone apps for $750 million. The acquisition will certainly help the company to improve its weak front in future.Discussion
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