With rapid growth and phenomenal expansion plans underway, AppsDaily Solutions Private Limited, market leaders in the retail space for mobile applications have brought on board Peshwa Acharya, erstwhile Vice President and CMO at Reliance Retail Limited, as Chief Marketing Officer at AppsDaily. Credited in the past for the creation and launch of retail formats such as ‘Reliance Digital’ and ‘iStore’ Apple-product stores, at AppsDaily Peshwa will be responsible for driving the growth of AppsDaily, talent transformation, consumer experience management, top level sales & distribution strategy, modern trade strategy, along with the core consumer  and customer marketing role.

Commenting on the development Arun Menon, CEO AppsDaily, said “From responsibility for marketing communications, to evolving as a bridge between creativity and business transformation, the position of CMO (Chief Marketing Officer) has come a long way. Peshwa’s expertise across sectors such as FMCG, Modern Retail/LFR and Telecom where he has worn several hats can be effectively leveraged. He is attuned to our mind-set of new consumer category creation through out-of-the-box marketing platforms that provide maximum outreach”.

Immediately before AppsDaily, Peshwa was based at West Africa, as Group Chief Marketing Officer for Globacom, Africa’s fastest growing telecommunications company. Erstwhile he was Senior Vice President, Marketing for one of the India’s biggest telecommunication providers, Reliance Communications; Peshwa was instrumental in rolling out Reliance 3G services pan-India, along with the 3G Device and Product marketing strategy.

With experience across India, Asia and Africa working with large conglomerates like Reliance, Procter & Gamble, and Reckitt Benckiser, Peshwa’s experience will be well suited for AppsDaily that looks to upend the mobile VAS and mobile applications market by taking the ‘apps experience’ to the customer. Calling it an “exciting new chapter” in his professional life, Peshwa seems notably enthusiastic on the new role at AppsDaily.