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Google aims Digg's purchase for $200 million
Added On:7/25/2008

The rumor mongers say that internet search giant Google has wriiten a letter revealing its plans to purchase Digg.

Google has valued Digg for around $200 million.

Reports have it that deal will be finalized with in two weeks and Digg will continue to work as a part of Google News.

Digg is very famous with users and is preferred by them to submit their original creations on to this site to increase the readership. This feature is in contrast to Google News, where the stories are selected by computer algorithm.

The interest backing the Digg’s purchase is to help improve its search results by inviting users vote on their quality.

Digg was incarnated in 2004. In such a short span of period the site has made its mark in top 100 sites worldwide. Digg has so far raised $11.3 million in venture capital.

The major part of Digg’s revenue comes from Microsoft, which will be ended after the deal will be finally penned down.

Google yesterday has launched its Wikipedia rival Knol. In this online encyclopedia users will be invited to write on various articles. Despite of many similarities, Knol differs from Wikipedia in many manners.

Renu Singh, ITVoir Network

  

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