Intex Technologies (India) Ltd, one of the fastest growing companies in IT hardware, mobile phones and electronics,  has announced its foray into an all-India retail operation.

This initiative is a part of company's business strategy for establishing direct contact with its end-users through a chain of retail outlets, which have currently been set up in selected metros and mini metros.
 
The company has adopted the popular 'shop-in-shop' concept and as of now, has been able to position its products at 80 dedicated counters within large and small outlets of reputed chains of hyper markets and specialty stores like Spencer's Hyper, Big Bazaar, E-Zone, Metro Cash n Carry, Next, Tata's Croma, Jumbo Electronics, Sujata Electronics etc.

These stores are spread over 22 cities across various states –Delhi and NCR, UP, Rajasthan & Punjab in North; Maharashtra,Madhya Pradesh & Gujarat in Western India; Andhra Pradesh & Karnataka in South and West Bengal in East.
 

Taking this concept forward, Intex intends to expand the number of outlets to about 100 during the Q1 of FY 2008-09 and also cover more B & C class towns. Target for the year is to have a total of 200 counters. With these endeavors, the company has set a target of Rs. 25 crores for its retail revenue during the FY 2008-09. It expects that North will contribute 30%, West 25%, South 40% and East 5%. To achieve this target the additional investment planned in Retail vertical is about 8 cr.

 
At present, more than 30 products from 3 business verticals – PC, Consumer Electronics and Peripherals - have been made available through Intex's retail counters, encompassing Desktops, Notebooks, Subwoofers, DVD Players, Headphones, MP3 players, Keyboards, Mouse and Web Cameras. Company's retail sales are supported through its wide-spread pan-India network of 62 service centres.

 
Speaking on the occasion, Ms Nidhi Markandey, Business Manager- Retail, Intex Technologies said, "It's interesting to see the customer-response for Intex products at our own counters and to get their valuable feedback. In addition to our presence in metros we have set up a few outlets in semi-urban areas also and are pleasantly surprised to find a high degree of interest amongst the local population for the latest and most sophisticated IT hardware products. We are highly encouraged by the support we have received from the various chains of stores with whom we have established a strong working relationship."

Sonia Nautiyal