LG electronics has announced that its sales of touchscreen phones have reached 7 million units at the end of the second quarter. This comes just five quarters after LG launched the world’s first full touchscreen handset, the Prada Phone by LG.

Of LG’s touch-based phones, the Viewty, a professional-level camera phone, is its top seller, surpassing 2 million units. The phone’s popularity lies in its sharp 5.0-megapixel camera and easy touchscreen interface that allows for easy editing of photos.

Runners up include Venus, based around LG’s intuitive touch-sensitive InteractPad™, and Voyager, the first handset to incorporate both a full touchscreen and a QWERTY keyboard. These phones sold 1.6 and 1.3 million units respectively.

The Prada Phone by LG was also a strong seller, even at its original premium price.

Especially important to LG’s overall success were high sales of premium models including Viewty, Voyager and Venus in both Europe and North America.

The growth of touchscreen phone sales also played an important role in advancing LG’s brand equity.

“We were a true pioneer in touchscreen phones, applying for a total of 49 patents while developing the Prada Phone by LG,” said Dr. Skott Ahn, President & CEO of LG Electronics Mobile Communications Company. “From the beginning we have worked to create phones that are extremely easy to use despite their myriad features.

This is why our touchscreen phones have been so well received around the world. As the market for touchscreen phones continues to grow we will also continue our research in this area to create even more innovative products.”


Deepa B Sayal/ITvoir Network