3G as we know is a faster and enhanced mobile communications technology that provides broadband like experience on mobile phones and enables users to experience the power of internet on the move. The introduction of 3G in the Indian markets would be the next major telecom revolution says Vivek Mohan, President Alcatel – Lucent India.

The Indian telecom market is growing at 9 Million plus subscribers every month and the potential of 3G to bring about a convergence of voice, data and the myriad of user friendly services popularly referred to as Information, Communication and Entertainment is manifold.

In India, since the revenue generated from data is less than 10% compared to 50% in Korea, it is possible that the introduction of 3G might take some time to mature. However, once it matures cost can even come down to less than Re 1 per minute.

As stated by Mr. Mohan that 3G in India is going to fulfill the unmet needs for voice and broadband in urban India and will connect rural areas to rest of the world. On 3G application in rural India, he referred to areas like “Telemedicine” where there is a untapped business opportunity with immense social value. In emerging economy like India, there will also be a lot of unexplored possibilities in Value Added Services like Location Based Services after the introduction of 3G.


XLRI, One of the oldest Management Institutes of Asia offers GMP, its one year fulltime General Management Program to executives with experience of 5 years and above. The students represented middle to senior management in organizations such as General Motors, DRDO, Wal-Mart, L&T, V-Ships, Alcatel-Lucent, Infosys, T-Mobile, BSNL and many more.

Jaya Sinha/ITvoir Network