Is Asha handset series failed to pass Nokia ordeal?
Added On:11/27/2012 1:36:00 PM
It’s almost a year, since Nokia launched the Asha series in India, targeting millions of Indians in the low-cost mobile handset market.
Reviewing the handset market, it is found that initially Nokia's Asha range had done quite well business in market and gave the company a bit more time to get its smartphone business on track. However, Asha series handsets have failed to live up to Nokia's high hopes as they have not helped the Finnish giant to regain its market share, market watchers believe.
Stats revealed, in economic handset market, Nokia grabbed over 22 percent market share with 102.43 million shipment to India during the first six months of the year. Samsung and Micromax were at the second and third spot with 13 and 15 percent market share respectively. But, as far as overall market share is concerned, Nokia lost its battle to Samsung, BlackBerry and local players including Micromax and Karbonn in recent years.
According to Anshul Gupta, Principal research analyst at Gartner Inc, “Asha is a very good device in the Rs 4,000-Rs 6,000 price point with touch user interface and some apps that are found in smartphones. From that perspective, it is getting competitive and getting market share. But Nokia is still being challenged in the overall handset market”.
Well! It would be too early to say anything on this. Let time decide it. Till then, stay tuned.
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