Oracle acquires Eloqua for $810 million to uplift cloud presence
Added On:12/21/2012 12:05:00 PM
For enlarging its cloud-computing services, Oracle Corp is acquiring Eloqua Inc. – a maker of web-based marketing automation software for about $810 million.
If things are to be believed, Eloqua’s board of directors has given their approval to the acquisition and now the deal is expected to close in the first half of 2013.
According to the sources, now the company wants to boost cloud presence and trying to be a one-stop shop on the internet for operating systems, databases, computer programs and infrastructure.
The web firm, Eloqua have customers like AON Plc, Dow Jones, Automatic Data Processing Inc, Polycom Inc and National Instruments corp. The company makes software to help businesses predict and generate revenue by monitoring marketing and sales initiatives.
Nomura Equity Research analysts mentioned in a research note that the deal will add a leading market automation solution to Oracle’s strong marketing force automation products.
Thomas Kurian, Executive Vice President of Oracle Development stated that Eloqua’s marketing automation cloud will become the centre piece of the company’s Marketing Cloud.
The tech giant IBM has announced an association with the global tech major Apple, along with some others, for integrating artificial intelligence to work for drawing potential life saving insights fro...
The recruitment drive in India is expected to rise by 9 percent in March. And, this will be accelerated majorly by IT and banking sector, as the job market outlook seems upbeat, according to the lates...
The global eCommerce major Amazon.com has reportedly acquired Amiato, a data migration start-up last year. This provided the giant eRetailer with brains behind the technology, making it easier to inco...
Information provided on this page has been independently obtained from sources believed to be reliable. However, such information may include inaccuracies, errors or omissions.ITVoir.com, and its affiliates, information providers or content providers, shall have no liability to you or third parties for the accuracy, completeness, timeliness or correct sequencing of information available on this page, or for any decision made or action taken by you in reliance upon such information, or for the delay or interruption of such information. ITVoir.com,its affiliates, information providers and content providers shall have no liability for investment decisions or other actions taken or made by you based on the information provided.