Intending to entice users with the help of applications, BlackBerry maker Research In Motion is betting big on apps in its upcoming operating platform BlackBerry 10. But, RIM is concentrating more on quality, not quantity, this time. 

RIM’s BlackBerry 10 powered devices, which are ready to be launched on January 30 2013, are regarded as the last string that RIM can tug at. The company is planning to launch the new BB10 OS with 100,000 innovative apps. To the reader’s surprise, 100,000 apps at the time of launch would be a new record for any new platform. 

However, RIM's app offering is far behind Apple and Android App store. Both Apple and Google are offering over 700,000 apps to its users.   

Thorsten Heins, Chief Executive at RIM shared his views in a recent interview. He said, “App libraries play a crucial role in the success or failure of smartphones. But, the game is not just about numbers, it’s about quality.”

Heins further added, "The tactic we are deploying is by country and by region. We are aiming to have the most important 200 to 400 apps available, because many applications are regional and they really do have a regional flavor". 

Seems, RIM doesn’t want to take any chance this time as absence of native apps in its earlier product PlayBook tablet, make it a flop show. 

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