Apart from emerging enterprises, the small and medium businesses (SMBs) are also showing interest in adopting technology. Nowadays, sectors for instance pharma, healthcare and real estate are increasingly adapting modern technology due to competitive landscape in the global market. One of the fastest growing segments in the world perhaps, small and medium business niche has never been more challenging to nurture. IT vendors are also helping to enhance the Indian SMB market by availing customized products/solutions that suits the sought after requirements of the respective industry. According to study by AMI-Partners, Indian SMBs are likely to spend about $9.7 billion on IT sector, which is up from 22 percent from 2007.
Various types of softwares are working to throw up diverse issues such as security where company fears to deal with risks such as viruses and spam. For frequent updates of solutions, there is required unavailability of funds, which is another pain point. One of the major pain points faced by SMBs is in understanding the suitable requirement of an IT infrastructure and deploying the same to maintain it.
For enhancing and boosting up SMBs towards IT, leading IT vendors are helping their customers with cost effective customized services. Not only in Tier I cities, vendors have reached to Tier 2 and 3cities to offer branch services via channel partners.
All of the SMBs in India are striving towards a common goal “to scale high”. As quoted by a top executive of a leading IT company, that now SMBs have become corporate houses of future.
Some pain points faced by SMBs in India: • Licensing policy of software companies • Huge investment on regular updates • Managing and developing the IT infrastructure • Application maintenance • Lack of talent
Deepa B Sayal, ITVoir Network |