With a $1.56 billion increase in brand value over the previous year, Cisco has placed in the top 20 of BusinessWeek’s "100 Top Global Brands" . Cisco’s brand value increased 9 percent from 2006, to $19.1 billion. Cisco’s ranking remains at 18th. It continues to rank fifth among IT companies, after Microsoft, IBM, Intel, and HP. At a detailed level, HP (12th), Google (20th), and Apple (33rd) experienced notable increases in brand value, while both Intel (7th) and Dell (31st) lost brand value. "Brand value is one of our largest assets at Cisco," says Chief Marketing Officer Sue Bostrom. "From our world-class product portfolio to our talented and dedicated employees to our corporate positioning, Cisco is continuing to build one of the most remarkable brands in the world." BusinessWeek’s annual survey, published July 26, 2007, is compiled in partnership with global brand consultancy Interbrand Corporation, which calculates brand value by using publicly available data, projected profits, and such variables as market leadership. ITvoir Network |
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