Business process outsourcing,
the most flourishing Indian industry sector has emerged as India’s most
promising sector, and has been growing at a rate of 40-50 per cent since its
inception. BPO is a very fast paced and a high momentum industry. BPO industry
is expected to generate one million jobs by the year 2008. Taking advantage
form the abundant skills and low cost benefits, large number of BPO companies
has mushroomed in India
in recent years, many of the well established IT companies have also started
their BPO divisions. But, there is another side of the BPO picture too.
In India around every second graduate start working while
studying or after passing out as graduate. The BPO industry is the quick option
for newly graduates of getting jobs and begins their carrier. But the BPO work
is not as easy as it like to be.
These call centers is exposing them to the people of
developed countries and also to the worst world of racial slurs. The callers from west give as bad racial slurs
as they know. Tolerating that and saying thanks before cutting the line is not
only unresisting but also unmanageable. The employees have to get trained in American
accent, so that the American clients feel comfortable while speaking. Infact some
employees said that this training is given for client comfortable and they didn’t
rectified that you are an Indian. Some of the clients don’t like to deal with Indians.
Caller from the west are not the only ones to resort racial
comments. The director of Australian research Organisation allcentres.net had
said the same for Australians too.
Some callers believe that the racial basement is going down
in telemarketing, but it is an inbound environment.
The reason is the resentment towards outsourcing, which has meant
a paucity of job for people abroad. Some call centers are helping there
employees by providing them an option of beeping out or mute the conversation in-between.
This is a really good innovation through which the employees do not want to listen.
It is defiantly a good way to vent out of anger.
The BPO employees are not only find racial criticism but
also misbehaving. Majority of the client do misbehave which are quite high then
racial slugs.
|