LG Electronics will unveil its latest products at IFA 2008 in Berlin from August 29 to September 3. Under the theme of “Smart Technology and Stylish Design,” LG will exhibit an array of products, boasting state-of-the-art features and art-inspired looks.

LG’s displays at the show are divided into two booths, one for LG Digital Display and LG Digital Media Company and the other for LG Digital Appliance Company.

Highlights of LG’s participation at IFA 2008 include:

LG Digital Display Company

• LG Scarlet 7000
LG Scarlet 7000 is a feature-packed LCD TV with Intelligent Sensor technology that automatically adjusts the screen brightness to match the ambient light in any room. According to TÜV tests, it lowers power consumption by up to 69.5 percent compared to other similarly-sized TVs, and provides viewers a natural looking picture that is easy on the eyes. LG Scarlet 7000 is equipped with innovative features including Bluetooth connectivity, which allows viewers listen to the TV over a wireless headset without interrupting others, and Invisible Speakers tuned by audio legend Mr. Mark Levinson to give viewers crisp and natural sound quality.

• LG Scarlet 6100
At just 44.7mm, LG Scarlet 6100 is the world’s slimmest LCD TV with a built in digital tuner. Sleek, slim and sophisticated, the LG Scarlet 6100’s striking design is a work of art in itself, and is further accentuated by the TV’s Invisible Speakers, which create a fully seamless profile. A glossy finish creates a look of elegance, while a red accent along the side adds a pinch of spice. Soft volume and channel buttons are tucked out of the way, but keep control within reach. LG Scarlet 6100’s looks are matched only by its technology, which includes a 50,000:1 contrast ratio with TruMotion 100HZ refresh. These combine to create a true-to-nature viewing experience that can be further optimized with Cinema, Sport and Game AV modes.

• LG Scarlet 6000
LG6000, the LG’s flagship LCD TV for 2008 gives viewers the ability to precisely calibrate the image. Its advanced full HD TruMotion 120Hz technology eliminates motion blur, even during fast-moving action sequences. For the best sound quality, the LG6000 includes invisible speakers specially tuned by renowned audio expert, Mr. Mark Levinson, giving viewers crisp, rich sound quality. TV provides subtle illumination from its back creating a calming effect, while a cutout in the lower part of the bezel serves as a decorative focal point. It and the soft touch sensor make even simple tasks like turning the TV on or off more appealing. LG6000 also automatically adjusts brightness according to ambient light, to create an optimal viewing experience. In addition to being a technological marvel, the LG6000 sports a design intended to connect with viewers on an emotional level.

• Take it to the edge
This Full HD 1080p-ready PG7000 plasma series delivers a high-quality home entertainment experience in 50- and 60-inch screen sizes. It also has Super Bright Panel to realize top class contrast ratio of 1,000,000:1 and provide clarity and brightness while eliminating optical glare with minimal light reflection. PG7000 also has Bluetooth connectivity. Like all of LG’s TVs, the PG7000 includes Dual XD Engine and image processing system which optimizes picture quality for any type of content imaginable. The PG7000 series incorporates a slim, elegant single-layer design, which looks like a sheer sheet of glass and creates a sleek, sophisticated look that complements any home décor. It also has a non-reflective internal cell structure to help minimize excessive glare typically caused by harsh ambient light.

• Take it to the edge
As the CES 2008 “Best of Innovations” video display honoree, LG’s HD 1080p PG6000 plasma series delivers a high-quality home entertainment experience in its 50-inch screen size. Viewers enjoy startling clarity and unprecedented detail with deeper black levels and superior shadow detail. Its also boasts a single-layer frameless design. Dual XD engine realizes optimal viewing for any kind of video content; LG’s Super Bright Panel, it also provides brighter and clearer picture quality.

Jaya /ITvoir Network