Visa took the next step toward making mobile commerce a global reality by launching four new programs to deliver payments and services via mobile devices. Two commercial mobile payments programs, in Brazil and Korea, along with two mobile offers and transaction notification pilots in the United States, add to more than a dozen pilot and commercial programs enabled by the Visa mobile platform around the world.

The Visa mobile platform gives Visa's bank and wireless carrier partners the tools and technology framework they need to develop, test and offer innovative mobile services around payments to this growing market segment. The mobile platform already supports consumer programs and pilots in a dozen countries and territories, delivering convenient, reliable and secure payment services to active lifestyle consumers.

Visa's investment in its mobile platform comes as more consumers in both developed and emerging markets adopt mobile devices. According to the GSM Association, there are nearly 3.5 billion such devices in the world with the greatest growth coming from developing countries. As these numbers have increased - and as the devices themselves grow smarter - consumers rely on them for much more than just communication, creating greater opportunity for them to play a central role in commerce and to deliver new services around payment.

Visa's vision in creating its mobile platform has been to apply the scale, flexibility, and security of its global payment network to deliver both payment and value-added mobile services that have immediate value to consumers, merchants and issuers.


The Visa mobile platform was created to help financial institutions, telecommunications providers and handset manufacturers tap into technology to deliver both mobile payments and related services that enhance the consumer payment experience. Visa has continued to extend the platform to offer more innovations that meet the needs of consumers, merchants, financial institutions and mobile service providers.

Jaya /ITvoir Network