Canon, Inc. is expanding its acclaimed and perennially popular A-series of PowerShot digital cameras with the introduction of three new, easy-to-use, easy-to-afford, feature-rich models: the optically image stabilized 8.0 megapixel PowerShot A590 IS; the 8.0 megapixel PowerShot A580, and the creatively color-keyed 7.1 megapixel PowerShot A470 digital cameras.

Canon’s  refined the photography needs of every user from the tentative first timer to the passionate photo pro is part of the birthright of every Canon A-series camera. It is no small wonder that Canon’s PowerShot pedigree remains popular among consumers.

PowerShot A590 IS
Ruggedly crafted yet lightweight, the dark silver body of the 8.0 megapixel PowerShot A590 IS camera fits firmly and comfortably into a user’s hand. Featuring an impressive 4x (35mm-140mm equivalent) zoom lens, the PowerShot A590 IS model offers a richer feature set than other entry-level PowerShot cameras.

The camera’s range can be expanded even further with the use of any one of three optional converter lenses: a 1.75X tele-converter, a 0.7X wide converter and a 52mm close-up lens for eye-catching and frame-filling macro photography. The converter lenses attach over the camera’s zoom lens by means of an optional conversion lens adapter.

PowerShot A580
Sharing most of the features and visual virtues of its image stabilized sibling, the PowerShot A590 IS, including a fast 4X (35mm-140mm equivalent) optical zoom lens, the PowerShot A580 camera features an 8.0 megapixel CCD-type image sensor, the option of fully automatic or semi-automatic settings and 16 easily selectable shooting modes. Incorporating a virtually identical body design as its slightly more feature-rich A-series family member, the PowerShot A580 camera is easily distinguished thanks to the pearlescent silver patina of its equally durable shell and easy to hold grip.

PowerShot A470
The successor to last year’s successful entry level PowerShot A460 camera, the new 7.1 megapixel A470 model has undergone a striking external makeover, matched dramatically by a number of key internal enhancements and advancements. The immediate eye-impact created by the PowerShot A470 camera stems from its availability in four different color accents blue, red, orange and gray over a contoured metallic finish body that highlights the camera’s new design and reflects the camera user’s individuality, personality and taste.

This camera’s technological features compeliment its expressive style. Ideal for first time camera-users, the PowerShot A470 camera features a 3.4X (38mm - 132mm equivalent) optical zoom lens that opens up at a responsive f/3.0 at wide-angle and f/5.8 at the telephoto settings. Despite its positioning as an entry-level camera with style, PowerShot A470 camera offers users the option of exploring their creative sides with manual overrides for ISO speed, exposure compensation and white balance, while enjoying the absolute ease of the automatic setting and taking advantage of the camera’s 14 shooting modes.