Motorola, Inc. expands its ROKR portfolio with the introduction of three new music-optimized devices that provide a range of styles at attractive prices for mobile music fans. The lineup includes MOTOROKR EM30, a candybar phone using Motorola’s ModeShift technology, ROKR EM28, a clamshell device with sonic features and touch-sensitive keys, and ROKR EM25, a slider with FM radio sharing capabilities.


ROKR EM30: 50% Talk, 50% Music, 100% You
One moment ROKR EM30 is a mobile phone; the next, it transforms into your favorite music player. It uses Motorola’s innovative ModeShift technology to illuminate the keyboard—red keys illuminate in music mode and a brilliant blue keypad appears in phone mode—taking users from talk to text1 to complete music immersion with a touch of a button.

Consumers will know the artist and song playing on the FM radio with Radio Data System technology. The 3.5mm stereo headset jack provides consumers the flexibility to use the headset of their choice with ROKR EM30. Compatibility with Windows Media Player 11 provides the freedom to download music from more than 200 online music stores worldwide.

ROKR EM28: Sonic Performance
ROKR EM28 offers easy access to a genuine music-player experience in a familiar clamshell design and allows users to control their music using touch-sensitive keys.

ROKR EM28 has sonic features that enhance the music’s performance. A 3D sound effect gives music a surround-sound quality and an audio equalizer provides 11 pre-set music genres. Consumers also can boost the bass up to nine decibels.

ROKR EM25: Get What You Need
ROKR EM25 offers a genuine music player experience. The phone has a dedicated music key so consumers can simply access stored music and familiar music controls to play, pause, forward and rewind songs. Consumers can use FMShare to share a favorite station with friends by sending it in a text message and SONGID technology to identify a song while out and about.

While the new ROKR devices are offered in different designs to suit a range of consumers’ style preferences, each supports GSM technology and is equipped with a host of features for an enjoyable mobile music experience.

ROKR EM30 is expected to launch first in Taiwan then in other markets throughout the quarter, while ROKR EM28 and ROKR EM25 will be available later this quarter around the globe.

Lalit /ITvoir network