Envivio
Inc., the technology provider of IP video convergence solutions from mobile to
HD, will showcase the highly successful Kangaroo handheld TV soon. Envivio
4Caster MPEG-4 encoders are used by Kangaroo TV to deliver broadcast video
feeds at sports events such as Formula 1, NASCAR, NFL and international
professional golf tournaments.
Responding to sports fans’ demands
for more value at events, Kangaroo TV developed the innovative, compact
audio-video entertainment device which provides multiple live video feeds
including replays, highlights, and in-car camera views. The wireless handset is
part of a unique mobile video application which allows spectators to interact
with and access exclusive content such as real-time information and statistics.
In essence, Kangaroo TV places each fan in the driver’s seat of their own
interactive live-action experience with high quality video delivered to the
palm of their hand.
Though spectators enjoy the live action and excitement of being at a
sporting event, they were previously limited to the view available from their
seat versus the views attained from watching the event on television.
Television viewers at home must rely on the programming provided and it’s
estimated that over 80% of footage captured for any event isn’t broadcasted.
Kangaroo TV provides the best of both worlds, allowing spectators to experience
the thrill of being at the live event with even more viewing advantages than a
broadcast television audience.
Kangaroo TV is available at every Formula 1 and NASCAR event around the
world. The 4Caster encoders travel with Kangaroo TV for each of its broadcasts
and their rugged, truck-mounted configuration is perfect for the road.
Compatible with the most devices and formats on the market today, the Envivio
encoders work seamlessly with the Kangaroo TV handsets.
Using Formula 1 races as an example, the handsets provide trackside
spectators access to all the available footage, with pits-to-car audio and
exclusive data which includes timing, statistics and real-time analysis
features. Each spectator becomes their own director at the event, choosing what
turn on the track to watch, which driver to “ride with” or what information to
review and when.
Depending on the type of event, location, and licensing, the Kangaroo TV devices
may be either purchased or rented by spectators. The devices have proven to be
an incomparable medium for targeted advertising, merchandising, market
surveying, and branding. With them, Kangaroo TV provides professional league
owners, team owners, sponsors and promoters powerful new ways of reaching their
target audiences and maximizing returns.
The Envivio 4Caster encoders selected by Kangaroo TV provide high quality,
full resolution video using a variety of bit rate options. Increased bandwidth
efficiency, combined with exceptional picture quality at lower bit rates,
allows service providers to expand video offerings throughout their
distribution networks. Kangaroo TV’s handset is one of the many mobile video
devices supported by the awarding winning Envivio encoders. The encoders
deliver the most complete implementation of MPEG-4 compression techniques
available and are ideal for mobile TV, IPTV, Internet TV, and broadcast
services.
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