IDLDPL Embarks upon Aggressive Strategy for YES Brand Products in the Indian Market - ITVoir.com - Latest IT News, Computer vendors in India, IT Blogs, IT industry in India : Latest IT News

IDLDPL Embarks upon Aggressive Strategy for YES Brand Products in the Indian Market

-will continue to tailor make for the growing needs of Indian consumers

-emphasize on pricing and availability strategy-

One of the leading distributors of IT and Lifestyle Products, IDLDPL (India Digital Life Style Distributors Pvt. Ltd.), has announced that it has embarked upon an aggressive marketing strategy to promote YES band in India. Along with this, the company is launching a wide range of products in the category of Digital Photo frames and MP3 Players. IDLDPL's thrust on YES brand of Digital Photo frames and MP3 players is obviously because of the aggressive growth of these categories in the Indian market and a great appreciation for YES brand.

As part of its aggressive marketing activities, IDLDPL is planning to launch host of programme to make the users and the partners aware of the brand. It include multi-city road shows along with its partners, participating in events, channel training programmes from technology roadmap and marketing perspective, incentivization programmes for the partners and the end-customers and creative a lot of branding activities in the various retail outlets, print and electronic media.

The YES MP3 players offer a perfect blend between visual and aural aesthetics and perhaps the best price performance advantage over the competition in the market today. These MP3 players are so eye-catching and affordable that those can easily owned by the young users in colleges and schools. The products with their multi-colour display, FM, Voice recording features come with superior sound quality. Since the YES MP3 players come pre-configured with various ease of usage functionalities, the users can easily access these player for various applications- be it FM or voice recording or player MP3 songs. On top of these functions, the MP3 players are very small in size and give longer battery life, which enables one to use the players for a longer time. One can get various options in terms of capacity and colour, so you can grab one matching your taste in terms of colour and capacity at the cost of your pocket money.

Speaking about the launch, Mr. Deepakraj Singh, Retail Chain Manager at IDLDPL said, India is a huge market from the point of view of YES MP3 players and YES Digital Photo Frames. The users of MP3 players stay every where in urban, semi-urban and rural areas. No body has, in fact, tapped the full potential as of yet. It is simply because they do think that MP3 player is a niche product till date and they do not work on their pricing strategy or availability strategy. We have understood this opportunity and working on our pricing so that a school going child can afford YES MP3 player saving his/her pocket money. Similarly, we are planning to push our products in every potential foot fall outlets including the friendly-neighbourhood outlets in the smaller cities or semi-urban towns."

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