Apple announced iTunes Movie Rentals featuring movies from all the major
movie studios including 20th Century Fox, The Walt Disney Studios, Warner
Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures
Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema. Apple
TV. iTunes Movie Rentals launches will offer over 1,000 titles by the end of
February, including over 100 titles in stunning high definition video with 5.1
Dolby Digital surround sound which users can rent directly from their
widescreen TV using Apple TV.
iTunes Movie Rentals feature iTunes’ legendary ease of use, which makes
discovering and enjoying movie rentals as simple and easy as buying music on
iTunes has always been. Once a movie is rented, it starts downloading from the
iTunes Store directly to iTunes or Apple TV, and users with a fast Internet
connection can start viewing the movie in seconds. Customers have up to 30 days
to start watching it, and once a movie has been started customers have 24 hours
to finish it—or watch it multiple times.
The all new Apple TV software delivers an entirely new user experience
centered on iTunes Movie Rentals, allowing movie fans to rent and watch movies
right from their widescreen TV, with no computer required. Users can also view
photos from their computers, Flickr and .Mac Web Galleries on their widescreen
TV as slideshows or screen savers, and anytime photos are updated on Flickr or
.Mac they are automatically updated on Apple TV. Apple TV users can now browse
and enjoy the iTunes Store podcast directory of over 125,000 video and audio
podcasts, view over 50 million originally created videos from YouTube, or
choose from a selection of six million songs, over 600 TV shows and 10,000
music videos to purchase directly from their Apple TV. Purchases downloaded to
Apple TV are automatically synced back to iTunes on the user’s computer for enjoyment
on their computer, iPod or iPhone.
Apple TV easily connects to a broad range of widescreen TVs and home theater
systems and comes standard with HDMI, component video, analog and optical audio
ports. Using high-speed AirPort 802.11 wireless networking, Apple TV now
automatically plays all of your iTunes content without setup or management.
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