Oracle launched its new Inner Circle Partner Initiative for Oracle CRM On Demand.This initiative showcases a select group of best-of-breed partners that have demonstrated significant value driven by proven customer success, traction with Oracle’s sales organization, and synergy with Oracle CRM On Demand’s current and future direction.

Each Inner Circle partner collaborates directly with the Oracle CRM On Demand product strategy, product management, engineering, QA, and Global Alliance ISV organizations, helping to expand the development of their solutions and facilitate sales engagement.

The collaborative effort between Oracle and Inner Circle partners helps ensure that partner solutions are aligned with Oracle’s product and sales direction, and are ready to serve the broad needs of Oracle’s largest enterprise customers.

The first top-tier partners chosen for the Inner Circle and actively engaged with Oracle’s North American Sales Field Organization have been dubbed the “Elite 8”. They include: ActivePrime, Antenna Software, BigMachines, Cast Iron Systems,  Eloqua,  Right90, White Springs and Xactly.
 
The Elite 8 partners are already benefiting from cross-pollination of their solutions, as integration amongst themselves is creating more comprehensive CRM suite. The Elite 8 solutions can be seen exclusively at the Applications Lounge at Oracle OpenWorld 2008.

Inner Circle members will demonstrate their solutions at Oracle OpenWorldin the CRM On Demand DEMO grounds and at the invitation-only Social CRM Inner Circle Community Reception. In addition to the Elite 8, conference attendees can see: BLUEROADS, Helpstream, Hoover’s Connect, InsideView, Ribbit, SAVO and Vovici.

Oracle CRM On Demand partners can be nominated as an Inner Circle partner subject to the following criteria: they must be an Oracle Partner Network member in good standing and a member of the CRM On Demand Go-to-Market Initiative; have a compelling, demonstrable integration with CRM On Demand and have at least one joint customer. Strong preference is given to partners with multiple joint customer wins, Application Integration Architecture validated integrations or OPN Certified Partner level status or higher.

Shalini /ITvoir Network