THX Ltd., and Portrait Displays, Inc., has partnered to bring simplicity to HDTV setup and operation. The two companies announced that they will jointly market their new display technologies, THX Media Director and Portrait Displays' TV Tune -- to the content creation and consumer electronics communities. The THX-Portrait Displays collaboration will allow digital media on DVDs, downloads, and broadcast channels to communicate directly with HDTVs, enabling these devices to select the appropriate settings and deliver an optimal playback experience.

The Portrait Displays' TV Tune, patent-pending technology, will play a significant role in the THX Media Director ecosystem, which spans the digital production chain -- from the studio to the living room. THX Media Director turns movies, music, or video games into "smart content" that can communicate information about AV content directly to home entertainment products. Portrait Displays' TV Tune decodes this information, enabling the HD display to automatically adjust color temperature, brightness, sharpness, aspect ratio, and other settings.

 Many consumers avoid adjusting their HDTV's configuration out of fear of making a mistake. By simplifying operation and set-up, THX Media Director and Portrait Displays' TV Tune encourage consumers not to fear the remote control. This simplified operation provides them the confidence to maximize the use of their HD components. In addition, THX and Portrait Displays are providing assurance to the creative community that their movies and video games can be accurately presented on HDTVs in the home.