LG Electronics, a worldwide technology and design leader in mobile communications, announces the ‘Viewtyful World’ online photo contest with LG Viewty, a 5-megapixel professional-level camera phone.

The ‘Viewtyful World’ photo contest which will start from April 10 and run to June 11, will be carried out under the three themes of night view, retouch, and moments. LG will produce the eight-week contest in association with Yahoo, the top global Website with subsidiaries Flickr and Kelkoo, and National Geographic magazine which features the highest-quality photojournalism in the world.

The contest aims to provide opportunities to explore the diverse places surrounding our lives and rediscover the wonders and attractions of these worlds through photography. LG expects this contest will inspire consumers to explore and capture the beauty around them.

Consumers can participate in this photo contest through the Viewty promotion site on Flickr, www.viewtyfulworld.com, an online photo-sharing community operated by Yahoo. Participants are given special opportunities to display their work to others, vote for contest winners, and win a Viewty mobile phone. Users can also download Viewty widgets - unique contest-inspired mini-applications like clocks or photos onto their desktop from www.viewtyfulworld.com.

With three Viewty phones as weekly prizes, two winners will be chosen by viewers via online voting and the best photo will be selected by a renowned National Geographic photographer. The final winner out of eight candidates selected through evaluation by National Geographic magazine will have the honor of seeing his or her prize-winning work featured in a Viewty advertorial in National Geographic magazine and receive a copyright fee of US $10,000 for his or her work.

LG Viewty, now available in 60 countries worldwide, has recorded impressive sales of over one million units just four months since its launch in the European market. Over the same period, over one million consumers have visited the LG Viewty micro-Web site. A premium handset, LG Viewty has received highly favorable reviews from international consumer technology, design, and lifestyle media. As shown through consumers’ ongoing interest and enthusiasm for the handset, the LG Viewty is poised to score another success for LG Electronics.

Vinod Negi, ITvoir Network