mChek, a provider of mobile security and payments services, announced the introduction of the patent-pending mChek Banner, a unique solution that enhances banner advertisements on the Internet into payment-enabled links. The mChek Banner is currently available to all users with pre-paid or post-paid Airtel mobile connections.

Currently, an advertisement banner on the Internet is used to drive traffic to a landing page. For commerce, all efforts are made on the landing page to move the customer through multiple pages to complete the transaction with the purchase of a product/service. While advertisers try to optimize advertising banners to deliver on a cost per sales model while the market has provided banner advertisements with a cost per impression and cost per click business models.

The mChek Banner addresses these issues and more. With the mChek Banner, a click on the banner allows the user to enter his mobile number on the banner advertisement, and click on the Pay Now button. A request is immediately sent to the user's mobile phone to authorize the payment and the transaction is completed in a matter of a few seconds. All this is enabled through a simple line of HTML that dynamically connects to the mChek Banner server. The mChek Banner server serves up the latest advertisement as determined by the advertiser and requesting website.