New Motion, Inc., doing business as Atrinsic, a premier Internet media and mobile entertainment company, today announced that it has formed a joint venture, called Mango Network, with India-based Visionaire Technologies PVT Ltd., to extend the mobile and Internet product portfolio of Atrinsic to the fast-growing, emerging Indian market.

According to the Telecom Regulatory Authority of India:

-- The total wireless subscriber base in India stood at 269.3 million at the end of April 2008.

-- During March and April, a total of 18.4 million new wireless subscribers were added.

-- The Indian market continues to show a trend of over 7 million net subscriber additions per month.

With aggressive rollout targets by operators such as Airtel who plan to expand coverage to rural areas, industry analysts expect the trend of new subscriber additions to continue. Despite the continued record growth during the last 12 months, only 23.7% of India's 1.1 billion population owns a telephone, suggesting the growth rate for new wireless subscribers will continue indefinitely and likely accelerate. The mobile device as a platform for youth socializing and online social networking is gaining popularity in India, which is underscored by a key trend in the 2008-2009 timeframe of device improvement and more 'on-the-go' content.

The Company formed the joint venture with Visionaire Technologies and launched Bid4Prizes, its innovative and popular reverse auction product, to the Indian marketplace. Bid4Prizes allows users to bid via their cell phone to win prizes such as cell phones, LCD TVs and to have their utility bills paid for a year. This has been successfully marketed across online and offline channels.

Atrinsic's product portfolio combines the power of Internet media with the latest in mobile entertainment, creating an unequalled competitive advantage and the Company believes there is a unique opportunity to capitalize on the explosion in cell phone usage and the sizeable and growing number of Internet users in India by offering them localized products based on Atrinsic's portfolio of products.

Vinod /ITvoir Network