SurfKitchen announces the launch of SurfKit Phonetop, an integrated suite of on-device applications designed for operators to significantly improve mobile data service delivery and consumption. The SurfKit Phonetop suite of applications delivers real service
choice for customers, ‘zero click’ discovery, and a range of sophisticated new analysis tools for service lifecycle management. This next generation of ODP means operators can meet subscriber demand for a broader, more relevant choice of content services through a ‘mobile optimised’ widget framework.

Data services are an increasingly important part of operator revenues, but despite higher speed networks, larger phone screens and flat-rate data tariffs driving the development of mobile Internet services, data uptake remains constrained by the overall quality of
experience. SurfKit Phonetop suite builds on SurfKitchen’s existing ODP products to enhance the overall quality of experience:

SurfKit Home takes service personalisation and access to the next level by enabling operators to provide subscribers with ‘zero-click’ access to content on their home screen.

SurfKit Widget Framework enables operators to offer a broader, more relevant choice of data services to consumers by providing a service creation environment on the device, using XML/Javascript. Services can be deployed across a wide range of devices as widgets, vastly simplifying the creation of services across a broad range of devices. The rich client server framework enables rapid deployment and subsequent in-life management of these widgets.
With the widget framework, new service launch has evolved from a ‘high risk fire-and-forget’ mode, to a ‘low risk launch, measure and refine’ approach, enabling continuous improvement of services to meet subscribers’ needs.

SurfKit Mediation delivers insightful user analytics, giving operators visibility into the way subscribers use and interact with their mobile devices. Analysis allows operators to measure refine and improve data service offerings for their subscribers throughout the product lifecycle.