Yahoo! Inc. announced the launch of the
all-new Yahoo! Go 3.0, Yahoo!'s flagship all-in-one mobile offering, in early
beta, further solidifying Yahoo!'s leadership position in delivering
leading-edge mobile experiences to consumers worldwide. Thanks to the feedback
from many of our Yahoo! Go 2.0 users, this new product is designed to deliver
more of what consumers want, wherever however and whenever they want it. Yahoo!
Go 3.0 takes mobile services to the next level with an upgraded and
feature-rich user interface, a truly personalized start page and customizable
access to consumers' favorite Internet brands and services through easy-to-use
third-party widgets.
Yahoo! Go 3.0 will be expected to be available on hundreds
of devices worldwide, accessible by hundreds of millions of users within few
months.
UPGRADED DESIGN
Yahoo! Go 3.0 offers an intuitive and rich
design that makes efficient use of the phone's small screen and speeds
consumers' ability to find the information they need on the mobile Internet.
This enhanced experience is both visually stunning and highly functional,
enabling consumers to easily navigate Yahoo! Go 3.0 through a choice of two
views - either the traditional carousel or the new icon layout.
THE IDEAL STARTING POINT
The new Home widget for Yahoo! Go 3.0 is an
innovative gateway for consumers to get where they're going on the mobile
Internet. It offers an at-a-glance update of what's new since the last visit;
such as how many new e-mails have arrived, upcoming calendar appointments, and
new photos posted to Flickr by friends. The Home widget also includes a
customizable collection of mobile snippets - previews of the user's favorite
Web content - news headlines, weather conditions and more - to keep users
updated while on the go. Also, it allows the user to get quickly where they
want to go on the mobile Internet via Yahoo! oneSearch.
GET EXACTLY WHAT YOU WANT
For the first time ever, consumers can enjoy
their favorite Internet content and services from leading mobile publishers
within a single client on their phone. Later this week, consumers will be able
to access widgets from eBay, My Space and MTV by selecting them from the Widget
Gallery in Yahoo! Go 3.0. The Widget Gallery will showcase both Yahoo! Mobile
Widgets as well as a growing selection of widgets from third-party developers.
With the introduction of third-party mobile
widgets, Yahoo! enables developers and publishers to bring their content and
creativity to millions of mobile users with ease - thus enhancing users' choice
and control over their mobile Internet experience. By satisfying consumer
demand for relevant and personalized mobile experiences, Yahoo! Go 3.0 is
expected to usher in a dramatic acceleration in the adoption of the mobile
Internet.
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