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LG Unveils New European Design Centre

LG Electronics, a leader in consumer electronics and mobile communications, has announced the opening of its new European Design Centre in Covent Garden, London, UK. The facilities were formally opened by HRH Prince Andrew, The Duke of York, in a ceremony attended by leading members of local government and the UK’s design community.

The Duke of York, who also opened LG’s European headquarters in Slough, UK last year, attended in his role as the Special Representative for International Trade and Investment.

The purpose of LG’s new Design Centre is to create European designs based on European consumers’ requirements. The designers will also be called upon to adapt products that will appeal to the European market, but which have been developed elsewhere.

The opening of the Centre also reflects LG’s new business strategy, with increased investment into research and development feeding into regional design capabilities. LG will be investing over US$4.8 million into design programs in Europe in 2008 alone. The first fully European designed product, a mobile handset, is to be unveiled this August.

LG’s European Design Centre will house a multi-national team of 22 expert designers by 2009, from across Europe. The current team already includes British, Irish, Italian, French and German designers. They will design products for LG’s entire range of consumer goods including; mobile handsets and devices, flat-screen TV’s and audio systems, white-goods and other home electronics. It joins a global network of 6 Design Centres, which are part of a wider network including 29 Research and Development Centres. All together these Centres employ 16,000 staff – almost a fifth of LG’s global workforce.

With assistance from Think London, LG chose London and the UK as its European hub due to the business and finance environment, as well as its global position. London is a culturally diverse city that is recognised across the world for its vibrancy, style and creativity. It is home to a large community of experienced designers with knowledge and genuine enthusiasm for consumer electronics, as well as a fertile ground for finding new talent thanks to world-renowned education and training programs.

Lalit /ITvoir Network

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