Packet Vision, the pioneer of advanced video advertising announced the next generation of its addressable television advertising solution will be powered by RMI Corporation, a leader in high performance processors for communication and media. The announcement was made in Amsterdam at IBC 2008, the leading event for professionals involved in the creation, management and delivery of entertainment content.

Packet Vision’s addressable television advertising solution, the PV 1000, is a fully integrated appliance with ad server, splicer and router, which enables advertisers to target different ads at different audiences simultaneously. At the heart of the solution is the VIDEO SWITCHING ENGINE, providing unparalleled throughput and architected for multiple streams. The solution delivers levels of performance usually associated with much larger systems. Targeted, addressable advertising over IPTV introduces the accountability and efficiency of internet advertising to television.

Packet Vision’s PV 1000 utilizes the high-performance, highly integrated XLR Processor from RMI. An 8-core, 32-threaded device, RMI’s XLR732 Processor consists of an innovative set of XLR cores enabling up to 32 threads, or virtual CPUs, in a single chip. The XLR’s enhanced MIPS64® compatible cores implement fine-grained, 4-way multithreading combined with a multi-level hierarchy of caches, autonomous accelerators, and point-to-point interconnects for data and message transfers.

The interconnects’ full-speed operation augments application scalability and closely integrates the XLR’s high performance main memory controllers, level-2 caches, 10Gbps accelerated security operations, and accelerated networking interfaces to deliver a processing solution running at frequencies of 800MHz – 1.2GHz optimized for maximum throughput and workload efficiency.

Shalini Ale /ITvoir network