AP Mobile News Network reaches 16 Million page views

The Associated Press announced that the Mobile News Network received more than 16 million page views for the month of August, with 948 news organizations signed up to provide content. More than one million local stories featured on the Mobile News Network were read — the widest coverage available of breaking news, sports, entertainment and business developments for consumers on the go. The Mobile News Network is the first product released by AP’s Digital Cooperative, an initiative aimed at finding new digital outlets for news and information produced by AP members.


August marked the Mobile News Network’s first full month following the July 10 release of its iPhone client application. The network was optimized first for the iPhone to take advantage of the device’s multimedia capabilities, and currently 95 percent of traffic comes from the iPhone and iTouch.


Forthcoming this quarter are optimized client applications for other smart phones including BlackBerry, which was recently previewed during the CTIA Wireless I.T. and Entertainment show held in San Francisco last week.


Based on early traffic figures, wireless users are obtaining news from the network consistently throughout the day beginning at 7 a.m., with the number of visits growing steadily until 10 p.m. Users are acquiring news just as much, if not slightly more, during the weekend than any given day of the week. The Mobile News Network audience member views an average of 37 pages per month.


This spring, AP selected Verve Wireless to provide the technology for the Mobile News Network. Verve Wireless’ patent-pending publishing and ad trafficking platform allows content partners to extend their communities and readership onto mobile phones and other network enabled devices.


Other Mobile News Network milestones and key findings:
AP Members Embrace Mobile: In the first three months, 948 AP members comprised of news publishers and content producers have joined the Mobile News Network – a 786 percent jump since its May 5 launch with 107 participating members. AP member participation covers all of the top 100 designated market areas.

California Drives 20% of Local Content Traffic: The most viewed stories came from San Francisco/San Jose, New York, Los Angeles, Seattle and Miami news providers.


Where the Mobile News Network Fans Go: The most highly visited content areas are: Top Stories, Local News, Sports Entertainment and Photos.

 

Vinod /ITvoir Network



  


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