Cisco's Video Guru Talks TVs and PCs:-

Whether they get it from a TV or a personal computer, one thing is clear: people like their video. So far, however, it is an either/or decision. You can watch on the PC or on the TV. Most content is just available on one but not the other.

 

Telecom in Asia-Cisco is developing new technologies that bring the interactive multimedia capabilities of the Internet to the TV while helping deliver prime TV and movie content to other types of communications and entertainment devices. Cisco calls this "visual networking."

To get an update of how Cisco is helping TV service providers meld the TV and the PC, News Cisco spoke Bob McIntyre, the company's chief technical officer for its Service Provider Technology group. The following text is modified from a recent News Cisco podcast.

There are a lot of changes taking place in how TV and other video services are offered and used. Cisco likes to use the term 'visual networking' to describe what is happening.

By tying TV video with Internet-based networks, it is much easier for TV service providers to offer such things as video-on-demand and digital video recording so people can watch what they want, when they want. Plus, these companies are also providing new ways people can bring all the great content from the Internet to the TV, so you can use your plasma screen TV to watch your favorite YouTube video or perhaps show off your latest family photos to relatives.

Obviously, the personal computer is a preferred way to view or use certain multimedia applications, but the TV is the source for high-quality video. Multi-player gaming, for example, is a natural for the larger screens and higher quality of the TV set. Another example of visual networking might be an integrated chat program that the fans of a certain TV program could use while watching their favorite show. As we've seen from some of the Web 2.0 and social networking activities, you never know what will catch on. So for the new generation of TV service providers, it's vital for them to not only offer high-quality movies and programming but to also help their customers connect that video content to all kinds of other electronic devices, Internet applications, and multimedia content. So that's what visual networking is all about. People love the Internet but they also love their TV, and as we are seeing, video is really the "killer app" that is bringing the two worlds together. They want more and more of this. We're going to give it to them.

 

 



  


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