Panasonic announced that it is looking for more families to participate in its Living in HD program, a unique study of real American families experiencing what it means to “live in High Definition.”  Panasonic plans to increase the number of participating families to 60 by 2009 and further expand the growing online Living in HD community to eventually include 100 families.
 
To date, 30 families are participating in the program, providing ongoing feedback to Panasonic about product functionality, design concepts and how living in High Definition has influenced how they think and use technology.
 
The company will outfit the new families with a full suite of HD products, including a 50” VIERA Plasma Internet-enabled HDTV, HD Camcorder, LUMIX Digital Camera, Network Camera, Blu-ray Disc player, Toughbook mobile computer, photo printer, home theater system and Nintendo Wii console.
 
As part of this expansion, Panasonic has re-launched the Living in HD Web site. The new site features an introduction to all 30 families currently participating in the program, information about the suite of High Definition products given to the families to use as part of the study and an online mobile tour that allows users to virtually experience Panasonic’s HD products.
 
In the “Meet the Community” section, visitors can find out more about each Living in HD family and how their lives have changed since joining the study.  Each family is profiled and offers information from their personal experiences, including the product they have become most proficient at using, video moments they have captured with their HD equipment and ways in which the Living In High Definition program has affected their lives.  The site also offers insight into the families’ lives and illustrates why there is more to living in High Definition than simply having an HDTV.
 

Satinder /ITvoir Network