Royal Philips Electronics announced significant growth of its total brand value in the 2008 ranking of the top-100 global brands as compiled annually by leading brand consultant Interbrand. In this year’s ranking, the total estimated value of the Philips brand increased by 8% to USD 8.3 billion, from USD 7.7 billion in 2007. Philips is ranked the 43rd most valuable brand in Interbrand’s 2008 ranking of best global brands.


Commenting on this update, Dr. Jurgen Häusler, CEO Interbrand Central and Eastern Europe said "Philips brand value has once again showed an impressive growth rate, outperforming the key competitors. The 8% growth in brand value reveals the continued resonance of the Philips brand promise with its customers. Philips not only talks about simplicity by reinforcing the brand message at every touch point, it lives simplicity - through its focus on core activities and efficient operations. Philips managed to simplify the organization and reduce costs, and through its focus on customers and their needs the brand signals that it makes a true effort to stay attractive for customers".


In 2004, when Philips launched its "sense and simplicity" brand campaign, Philips total brand value was USD 4.4 billion. In 2005, Philips increased its total brand value to USD 5.9 billion, and this has steadily increased since then to attain a total value today of USD 8.3 billion.

Lalit /ITvoir Network