Philips has unveiled its striking new design identity with the introduction of the Design Collection, creating a holistic and iconic design across its complete home entertainment range. Philips also announced collaboration with Rhapsody, the online music service from Real Networks and MTV Networks, offering the ultimate solution for music downloads.

The future of home entertainment - Philips' Design Collection
In the past, home entertainment solutions were boxes and devices providing consumers with an entertainment experience. What used to be a consumer electronic device is now a signature piece of furniture that helps define personal style and space.

At the core of the Design Collection are the innovative and state-of-the art designs taking once-familiar objects and giving them a new sense of intimacy. The design language has moved away from a 'masculine technology box' to a smoother, more feminine approach that integrates seamlessly into the home environment.

Philips' new 52-inch Ultimate Dream TV has won the award for its amazing style and impressive array of innovative video technologies. In addition to the Ultimate Dream TV, the Design Collection will feature a range of Flat TV’s and other home entertainment products.

Connecting to a world of entertainment
Consumers not only want products that look good and perform well, but devices that access and playback a variety of content. Philips also unveiled a partnership with Rhapsody, offering an initial subscription-based music service to provide customers with the music they want, where they want it, whether at home or on the go. The Rhapsody service will be available with both Philips' portable Go Gear MP3 Players and Streamium home audio products.

Philips' new Streamium NP1100 is Philips' first home audio product created to specifically work with subscription-based music services. With Philips' NP1100, consumers can listen to free internet radio and access Rhapsody directly from their home stereo without numerous wired connections. (Rhapsody is a membership-based music service that provides unlimited access to a catalog of millions of full length, CD-quality tracks. It allows consumers the ability to listen to as much new music as they wish for a low monthly fee. Rhapsody and Philips will offer an "all-you-can-eat plan" allowing consumers the choice to explore tracks to download or refresh anywhere there is an internet access point. The Rhapsody service is available in the US and Europe.)

A new way to enjoy home entertainment
Philips continues its design led innovations with a new version of its award-winning Ambisound. In the modern home entertainment system, image is not everything and sound matters as much as what is on the screen. Philips' Ambisound delivers with a 5.1 surround sound and stands out through its stunning design.

Featuring two new models HTS6100 and HTS6515D, the new Ambisound range provides a simple solution to a truly immersive hom