Nikon India, the 100% subsidiary of the imaging industry leader - Nikon Corporation launched an exclusive Nikon professional D-SLR camera zone for the consumers at Foto Best Pvt. Ltd, 111/1, 112/1, Dickensen Road Bangalore, Karnataka. The store was inaugurated by Mr. Kimito Uemura General Manager Marketing Nikon Hong Kong in presence of Mr. Hidehiko Tanaka Managing Director Nikon India.
As part of its aggressive expansion plans in India, Nikon launches its exclusive D-SLR zone where the entire range of D-SLR cameras, NIKKOR lenses and an elaborate COOLPIX range of compact cameras would be on display. This is the first such zone that Nikon has opened in Southern India in addition to two zones in Mumbai and Delhi. Going forward Nikon aims to open 25 similar outlets across India by the end of this financial year.
Mr. Hidehiko Tanaka, Managing Director, Nikon India said " Launch of Nikon D-SLR zone in Bangalore is a major step towards not only strengthening our brand but also promoting photography culture in a big way, specially in the southern markets. Through this we hope to reach out to the customers and bring to them the Nikon’s 70 years of expertise in professional cameras in an accessible form. We want to empower our consumers by means of providing technical know how from experts and the opportunity to touch and feel the cameras so that they can make the right buying decision. We are positive that this initiative of Nikon will be received well by the consumers in Bangalore.”
Presently, Nikon is targeting 800 retail outlets for in store branding along with the plans to hire 200 in store promoters in the current financial year to further improve the buying experience.
Vinod Negi/ITVoir Network