The business model of delivering Internet TV, pioneered by Wi-Fi TV Inc. and
now being expanded globally at www.Wi-FiTV.com, is drawing comparisons with
cable and satellite TV delivery and getting a big boost from a survey reported
on today.
In a February 8, 2008 story by David Chartier, it is reported, “Americans
are adopting new ways of watching their favorite TV shows faster than ever
before, but the traditional television format is playing even less of a part. A
new survey from Solutions Research Group finds that, in addition to the
time-shifting wonders of DVRs, Americans are increasingly turning to broadband
Internet to get their TV fix.”
80 MILLION PEOPLE WATCH INTERNET TV
“In SRG’s study entitled Prime Time is Anytime, groups of people aged 12 and
over were surveyed this past November and the results compared to a similar
survey from the fall of 2006, just in time for the fall sweeps’ prime content.
Between these two periods, the number of those surveyed who watched one of
their favorite TV shows on the Internet nearly doubled, going from
25 to 43 percent. These numbers indicate that an estimated 80 million persons
are putting down the remote and picking up the mouse,” reports Mr. Chartier.
WEBCAST COMPARES CABLE, SATELLITE AND INTERNET TV
“The new survey shows in clear terms the potential of Wi-Fi TV’s unique
Social Internet TV platform as a means to deliver the next generation of TV. As
a leader in bringing this concept online at www.Wi-FiTV.com, Wi-Fi TV will use
this information to expand our business plan on a global basis,” said Lisa
Pahl, Director, Wi-Fi TV Inc.
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