Nokia announced the expansion of the Nokia Media Network, a mobile advertising network that reaches more than 100 million consumers around the globe. Some of the biggest players in media from across Europe have joined the Nokia Media Network, furthering its reputation of providing global audience reach on high-quality mobile sites. The Nokia Media Network allows advertisers to target consumers on the pages of premium mobile internet publishers, operator partners and Nokia services, with click-through rates on the network averaging 10 percent. The new European publishers join other flagship Nokia Media Network publishers such as Reuters, Cosmopolitan and AccuWeather, operators like Sprint and Airtel, and Nokia services including Nokia.mobi, MOSH and Widsets. The additions include the following publishers: - Agence France-Presse, France - RTL Mobile, Germany - Cuatro, Spain - Grupo Prisa, publisher of El País, Spain - Unidad Editorial, publisher of El Mundo, Spain - CNET, UK - Telegraph Media Group, UK - Trinity Mirror, UK - International Herald Tribune, pan-European Nokia Interactive Advertising provides brands with all they need to connect with and engage the mobile consumer, including the following: - The Nokia Media Network, which gives reach to millions of mobile consumers through campaigns on blue-chip mobile publishers, operator partners and Nokia services. - Nokia Interactive Solutions, which creates end-to-end, high performance mobile campaigns for brands, from banner ads, mobile Internet sites and location finders to mobile coupons, click-to-call and other advanced mobile mechanics.
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